Category Archives: Coach’s Journal: CEO Letters
Entrepreneurship is like Juggling. Become an Expert Entrepreneur with This One Piece of Advice.
by Ryan P. Desmond
Can you juggle? I cannot. I have toyed with the idea several times, but never committed to the learning process. Learning to juggle is not a lengthy commitment. From what I understand, it only takes about 15 minutes to learn. I guess learning never truly interested me.However, being a top-notch entrepreneur is important to me. If it is important to you, consider this piece of advice.
Entrepreneurship, like juggling, is a skill that takes time to learn.
When people learn to juggle, they start out slow. They juggle scarves at first, because they float through the air. This gives you time to develop your hand-eye coordination. It is possible to develop the same hand eye coordination with a ball, but it is a bit harder. The ball falls at a much faster rate, thus reducing the amount of time you have to react. Using the ball method may increase your learning time from 15 minutes to several hours.
Entrepreneurs may not have the luxury of a delayed learning curve, because the learning curve equates to revenue. Business markets can seem fickle. And consumer demand can change rapidly. You want to make money as fast as possible. That means the time from launch to revenue must be short.
Keep the time from launch to revenue short by staying focused. What do I mean? You have a ton of ideas for making money. That is part of what makes you an entrepreneur. However, having tons of ideas can be a bad thing. You have to take the necessary time to develop one idea before you move on to the next. Trust me on this.
Multi-tasking is the enemy of new entrepreneurs. It is very tempting to start every idea that you have, but that will leave you stuck in the beginning stages for all of your ideas. Keep in mind that you are building an empire. That takes time. So, be like the novice juggler. Put all the desire that you have to be successful into the first task. Use that energy to focus on making your initial idea successful. For the juggler, they keep 2 or 3 scarves floating. For the entrepreneur, develop ONE product and create multiple ways to it. That means you need to spend 80% of your time marketing that ONE product. How do you market? I’m glad that you asked.
Marketing is the process of getting your brand/product in front of the people that are most likely to buy. There are several different strategies available. Social media marketing seems to be a really popular one, in the current market. However, any marketing strategy can work if you stick to it. I recommend selecting a marketing strategy that fits your sales personality. Do not worry about how everyone else markets and sales their products and services. Their strengths may not be your strengths. In essence, selecting a marketing strategy that works for others may actually be the worst strategy for you. I read the book Strengths Based Selling about a year ago. It changed the way I approached sales.
I was already very successful at sales, and I had built multiple teams. The first team that I built went from $5,000 a month in sales to over $30,000 a month in just 4 months. I read Strengths Based Selling while building my second team. We were having similar success. In one month, we were able to recover $15,000 of lost revenue. We were on pace to double revenue the following month, but COVID put a halt to progress. I left the company after that to return to school. The moral of the story…I began to enjoy sales a great deal more. And I sold with more confidence. My team also sold with more confidence. Our marketing strategies were built on our sales techniques. Get the book. Learn your best ways to sale. Build your marketing strategies from your best sales techniques. And stay focused on marketing that product until you are able to generate revenue. This is the key to growing your empire.
RANDOM THOUGHT #1
It is far more impactful to LIVE what you believe than it is to SAY what you believe.
I had a basketball coach in high school that used to tell us, “bring it, don’t sing it.” It is very obvious what that means in a sports environment. However, that statement takes on a different meaning when it is applied to everyday life. Belief, character, and action are essentially different parts of the same whole. And I would much rather a person show me who they are with their actions, instead of their words.
in memoriam: She Was the Last One
Unspoken Promise

The is my grandmother, Doris Lene Desmond.
My grandmother was hospitalized while I was doing job training for the US Army. She had been sick and did not tell anyone in the family. Within a couple weeks of being hospitalized, she died from colon cancer. I made it home from training, but was not able to see her before she died. However, I made a promise to her. She never heard that promise. Unspoken Promise is my way of fulling that promise.
I was not able to care for my grandmother in her last days, but I promised her that I would care for others when they are injured and sick.
I am on a mission to be present for 4,090,000 people afflicted with cardiovascular diseases, cancers, respiratory diseases, diabetes, and musculoskeletal injuries; however, I need your help.
Hi everyone,
My name is Ryan, and I am hoping that you can help me out. I joined the Army in hopes of becoming a physical therapist. I never got there, but I did serve for about 7 years as a medic. I had a ton of fun experiences that gave me a desire to become a physician instead of a physical therapist. I actually gave up on that dream, until my grandmother passed away in 2018. I made a promise to her that I would go to medical school and care for the injured and sick. In order to get there, I had to go back to school to complete prerequisite classes. I completed all of my prereqs, and started a doctorate program in Chiropractic to become a specialist in neuromuscular and skeletal anatomy and physiology. My goal is to become a musculoskeletal radiologist and return to the military as an Army Radiologist. When I get into medical school all of my educational expenses will be covered by the military. However, right now I need about $125,000 to finish Chiropractic school. My GI Bill is running out in 4 weeks, so I need to come up with $7,843 in the next few weeks to continue going to school next quarter. Right now, I cannot take out anymore student loans.
Any help is appreciated.

coming soon…

Yellow was my grandmother’s favorite color. And dark blue is for colon cancer awareness. The launch of The Doc Desmond Brand serves two purposes. I celebrate her life and raise awareness for the healing power of lifestyle.
Overcoming My Pride to Ask for Help
Hello Everyone,
Becoming a United States Army Physical Therapist used to be a big dream of mine, but all of that changed during my second deployment. I credit that change of heart to learning. Now, my desire for knowledge exceeds the realm of rehabilitation. It also exceeds my ability to finance my education. And as difficult as it is to ask for help, that is exactly what I have to do. I hope that you can help me out. If not, please share my story.
I served on active duty, as a Combat Medic, from 2002 to 2009. Several attempts to transition from a medic to a physical therapy technician failed. The Army has two options for getting into the physical therapy career field. The first is as a technician or physical therapy assistant. The other is a doctorate program through a partnership with Baylor University. I attempted to complete my degree to apply to the doctorate program, but it was also hard to go to school and work full-time. I did not know that it would be so difficult to maneuver and change jobs before I joined. Medics were in high demand during that seven years because of the war on terror. I never got into the physical therapy career field, but my service as a medic gave me a ton of fun experiences. And during my second deployment, I developed a desire to become a physician instead of a physical therapist.
If you cannot support financially…
please share my story.
I had the privilege of leading our night crew in the emergency department. We had two doctors and three nurses that were amazing at their jobs. They ran training several times a week, and the doctors taught us advanced assessment techniques. I thought I knew a lot about rapid trauma assessments as a medic, but their knowledge was on a totally different level. My knowledge and skills improved tremendously during that deployment. Until that point in my career, I hated assessing and treating illnesses. My love was for injuries and rehab. I learned that my hatred for illnesses was due to a lack of knowledge. Those training sessions gave me a great deal of confidence. Helping patients with their illness became as fulfilling as helping patients with their injuries. And I wanted to learn more.
In order to get there, I had to go back to school to complete prerequisite classes. After years of life getting in the way, I finally completed all of my prereqs. Interestingly, I was exposed to Chiropractic while completing my prerequisites. I slowly began to learn how much the structure of the human body influences the function of the human body and visa versa. Doctors of Chiropractic and Doctors of Osteopathy are the subject matter experts for health care related to structure and function, but they have different approaches. Chiropractors emphasize care of the nervous system, while Osteopaths give a great deal of attention to the lymphatic system. Both professions specialize in diagnosing problems associated with muscles, bones, and joints. Both also use the hands to assess and to treat. My heart is set on becoming licensed in both and serving in the Army again as a Musculoskeletal Radiologist. I want the ability to give my patients answers to their questions, especially when it comes to pain. I have the motivation to get it all done, but I lack the financial resources. My biggest fear is that I will not get to finish my education or enter the career that I have fallen in love with.
I recently started the Doctor of Chiropractic program at Life University, but my GI Bill is running out in 4 weeks. I need to come up with $7,843 in the next few weeks to continue going to school next quarter. Overall, I need an additional $124,993 to finish Chiropractic school. I cannot take out anymore student loans. And working full-time is not really an option, if I want to pass all of my classes. I am asking for $31,248 in help, because that will cover my tuition for the next 12 months. When I get into medical school all of my educational expenses will be covered by the military. Any help is appreciated.
Thank you,
Ryan






